Jurg Haller

Jurg Haller is a Director at Strategy&, based in Zurich, Switzerland. He leads the Swiss customer strategy practice, supporting global consumer brands and private equity portfolio companies identify and unlock new growth opportunities. He has particularly deep expertise in designing and leading growth focused programs and large-scale organization transformations, often with a significant digital component.

His areas of expertise include:

• Consumer goods, fashion, wellness, and beauty
• Value creation
• Customer and growth strategy
• Marketing and sales

Recent project experience includes:

• Global route-to-market strategy for leading coffee brand
• Market expansion strategy for hard luxury multi-brand
• Commercial due diligence and value creation for leading luxury retailer
• M&A strategy for consumer private equity fund
• Omnichannel strategy for leading premium electronics manufacturer
• Digital value creation (incl. AI/ML) program for leading consumer multibrand
• Operating model design for sales and marketing function of leading footwear and apparel brand
• Retail productivity program for hard luxury brand

Jurg is a distinguished expert frequently highlighted in industry publications for his insights on growth strategies within the consumer products sector, with a focus on fashion, luxury, and wellness. He holds a Master of Science from the London School of Economics and a Bachelor of Arts from McGill University.